5 Local SEO Trends
SEO stands for search engine optimisation which works in the direction of optimising the webpages and helping them to rank higher in the order of websites. It aids in increasing the visibility of the website and improving the overall performance of the website. SEO is a tremendous process which should be incorporated by the various business in their marketing efforts. It carries a lot of benefits which include facilitating fidelity and trust among the customers, gaining competitive advantage and improving the customer engagement rates. SEO can be categorically divided into various types. Some of them include:
On page SEO
Off page SEO
In this article, we would discuss about the top trends for the local SEO. Before getting deep into this topic, let’s first understand what local SEO means and how does it work. Local SEO can be defined as one of the search engine optimisation strategies which is focused on the specific area of expertise rather than offering a holistic view. It helps the business to be more prominent in the local search results on the google. If you are having a business which is having physical existence, then you can benefit a lot form the local SEO.
5 Local SEO trends
1. User Experience
No matter which business you are in, the most prevalent thing that matters the most is the user experience. If you are able to deliver the users, the best user experience, then it can act as a hallmark of your business. The user experience should be your top-notch priority and most sought-after factor. In today’s busy life, no body desire to wait for anything. Your website should be having the fastest loading time; lacking which may frustrate the audiences and you may lose on a huge lot of traffic who could be your potential customers. Some of the metrics which may be considered while the evaluation of user experience includes the user friendliness of your website, the readability and the visibility of the contents on the websites, the loading time of the webpage and also the elimination of the undesirable banners and ads. Most of the business often ignore the fact that too much ads and banners popping here and there on the webpage may impact the customers in a negative way and they might eventually; leave the website. So, avoid any such circumstances and make user experience as your top priority trying to deliver as much best results as you can.
2. Google my business
Google my business listings plays a major role in the trend of local SEO. Nowadays, google doesn’t solely recommend the posts or the websites based on keywords rather it makes a consideration of the geographical location also. For instance, if someone is searching on google for a particular product or service, then google knows that it is not required to recommend the best products in the world, rather it makes a recommendation on the basis of the nearest geographical areas.
The business should make use of google my business listings and put a detailed information about their business on the google. The setup of google my business listings is absolutely free and easy. Update the profile of your business with the best detail possible, also making an inclusion of the business hours operating. Make sure to update the information’s regularly in order to rank higher and attain better engagement rates.
3. Content is the King
At the end of the day, what matters the most is the content of your website. The content of your website should be high in quality and should be able to resonate with the needs of the audiences delivering them optimum satisfaction. Google has an algorithm which constantly looks for the most relevant, searched quality content. It helps the content good in quality rank a higher position on the homepage. Do not overuse the tools such as keyword stuffing, and other factors.
You should focus on the content and try delivering as much quality content as you can. The tags, icon, logo and the theme of the website does attract the customers but the factor that would make you successful is the content of your webpage. You can even try to incorporate the video optimisation feature. A video can be quiet more effective than texts. If you include videos in your content then it might increase the customer engagement rates and thus help you rank even higher in the google search list.
4. Mobile optimisation
Mobile optimisation of the webpages is also one of the most relevant trends considered. Earlier, the websites were basically designed for the desktop later it was made mobile friendly. But now the need is such that the websites in line with the mobiles should be developed and later it should be made desktop friendly. Nowadays, everything is available on the mobile and most of the user’s access to the websites through their mobile only. So, you need to incorporate the mobile optimisation feature as the lack of which may result in a huge loss of traffic. Google has also started giving more importance and relevance to the websites which has the incorporation of mobile friendliness feature.
5. Online reputation matters
When it comes to running an ecommerce store, then what mattes the most is the credibility and the reputation of the business. One bad review can lead to a huge loss. So, you should make sure that you are able to listen and revert to the grievances of your customers.
Today almost 87% of the customers go through the reviews before visiting a website or purchasing a product or a service. Google also considers this and if you are able to link your websites to positive reviews then it can fetch you huge advantage. Even if you are getting negative reviews or queries and you are able to take up the situation professionally and respond to the customers and help them to sort out their doubts, then it would indicate to google that you are able to take up the criticism and is open to improvement and handle the customers.