In today's society, people tend to use apps for almost everything. It has become an integral part. Moreover, technology has advanced and internet connections have become a necessity. Almost all Internet users use apps to communicate and interact with several services online. Furthermore, businesses have adapted to the needs of their customers and offer apps for most of the things the customers look for. Apps are popular for the convenience and value that they provide. The basic features of the apps, such as usability, functionality, and layout, must be considered to deliver a positive user experience. A well-designed app with proper layouts and a concrete user experience is more likely to be used by customers than one that does not have an appealing design and lacks convenience. Moreover, the first thing that the app development company does is to decide on the design, color scheme, and layout of the apps. Once the companies have decided upon the color, layout, and theme of the app, they can move on to other key features of the app. In today's market, there is high competition. If a company cannot provide its customers with the required experience through its apps, its competitors are waiting to take advantage of them. Furthermore, in this article, we will discuss the 5 most popular features in mobile apps that can delight users.

1. Search option

One of the most basic features of mobile apps which most companies fail to incorporate is the option to search. A customer visits the app with an expectation of finding the solution to the query they are looking for. In various cases, companies design their UX so bold that users sometimes find it difficult to search for the stuff they are looking for. Also, companies need to pay attention to the place where they are positioning the search bar. In most apps, the search bar should be located where customers are most likely to look for similar content. Usually, the search bar is located at the top right, so companies should make sure that they keep the search bar in similar locations. Further, incorporating the search option can have a positive impact on customers and make their experience more enjoyable.

2. Support and feedback system

A feedback and support system can ultimately delight your customers. Feedback and support systems should be present in every app. Among the other benefits of introducing the support system is that customers feel that their needs and queries are also taken into consideration. Feedback systems can be in the form of live chats, FAQs, email support, automated customer service representatives, or real customer service representatives. The feedback the companies receive can also help them to enhance the efficiency of their business and therefore its productivity. Feedback allows customers to write or post something that they don’t like or that needs to be modified or changed. Consequently, the business gets to know the client's needs and expectations and what they expect from the company. However, Businesses may receive negative feedback but they should continue to improve the weaker aspects that the customers are talking about. On the other hand, positive feedback can boost the motivation of the development team and enable them to add more advanced and innovative features to the app.

3. Offline access

One of the distinguishing features that businesses can offer their customers is offline access. The offline access feature can help them to stand out among the other apps available in the market. The world today is connected to the internet and nearly all people in jobs are connected to the internet. However, there are also times when there is problem accessing the Internet. At other times, the users face the issue of slow internet connectivity which may frustrate them. So, if such apps allow offline access, then people can access the apps and their saved data even without the connectivity of the internet. The business can use this feature to establish trust and have a positive impact on its customers, thereby converting them into delighted customers.

4. Simplicity in the UX designs

Complex UX/UI design makes it difficult for users to navigate the app conveniently and get the information they need. Users can get frustrated if they are unable to find what they are looking for. As a result, they frequently leave the app, uninstall it and move on to other apps. Compared to previous generations, today's users have short attention spans, and they want everything faster and at their fingertips. A simple UX interface and design can help a lot in keeping the user experience smooth. This makes it easy for the user to navigate and creates a positive impact. Moreover, the business should embrace innovation and creativity, but not at the cost of user experience. User experience is the main concern for all businesses, and it must be given much attention. Therefore, an app with a complex UX design is of no use. The simpler the navigation feature of the app, the better it is.

5. Security issues

Today most people are connected through social media. People often tend to share small details of their everyday lives and what they are doing, on social media platforms. This can lead to various security issues and users can become vulnerable to hackers. Additionally, users save their personal information and details in the various applications available. These data require a high level of security. Many payment exchange apps save the debit card, credit card, and bank details. Hackers can access your system through apps and steal your information via malware attacks. As a result, security becomes a major issue. Many of the companies and apps available today offer a high level of security. Passwords have double security, and they provide multiple authentication options to ensure that your system is protected. Easy and convenient security features are necessary for the app to delight your customers and safeguard them against theft and hacking. Therefore, the company must offer strict security measures for its apps.