What Is a Website Audit and Why Are They Important?

Website can be defined as a collection of several web pages which are interlinked and connected to each other in some manner. The related components may be in the form of texts, media, images, audio, videos etc. The websites can be created by any individual, business, groups or the various organization for the variety of purposes. A website consists of a domain name which is the collection of a series of letters and numbers. The domain name of the websites is unique in nature. A website is designed to serve the objectives of the individuals, business groups or the organization.

Components of a Website

A website is an orderly set of the components and some of the important components that the website consists is as follows:

• Title of the website

The title of a website plays an important role in the success of a website. The title of the website should be unique, precise yet concrete and it should be such that it is able to elicit the audiences to the website. The title or the headlines of the website is the major part of the viral marketing and plays a predominant role in the psychological marketing.

• Navigation

Navigation is one of the profound components of a website. The navigation should be created really carefully as it can help the audiences to navigate the websites in a simple and structured manner. A good navigation experience results in high traffic and lesser bounce rates.

• Web hosting

A good hosting server is a must for the proper working of a website. A website consists of several documents in the form of files and folders which are critical in nature; web hosting services is used for this aspect and it aids in the storage of the different files and folders in its server.

• Content of the website

At the end of the day what matters is the content of your website. No matter how much good visuals, title page and the web hosting servers your website possess, if the audiences visiting your website is not satisfied with the content, then they won’t pay a revisit to the website. Content marketing is booming in the market and also Google is favouring the websites which have quality contents and is helping them rank higher in the order. Now, let’s now discuss about another most important aspect, i.e., website auditing and its importance.

What is a website audit?

A website audit is the holistic evaluation and analysis of your website; the various factors that is impacting your website for both good and bad. Through website audit you get a deep understanding of your website and also the critical problems or issues that it might be facing. A website audit gets you to know about several things, some of them include:

• Issues related to traffic generation to your website

• High bounce rates

• Unable to convert prospects and suspects into customers

• Some technical issues

• Other relevant issues

The above are some of the most important issues that you can discover by conducting a website audit and then fixing them so as to pave the way to the success of your website. A website audit further consists of various aspects to be taken into consideration. Some of the types of website audit that should be conducted are as follows:

1. Competitor’s site audit

You should conduct an audit on the competitor’s website and thus know about the various products and the services and also the factors or aspects that is helping them to achieve competitive advantage.

2. Social media visibility audit

Organized and user-friendly websites are the one desirable by the customers. You could conduct social media visibility audit and check on the visibility of the websites to the various audiences.

3. Website health audit

The audit of the health of the website can help you identify and locate the problems such as page titles, speed of the page, the linking related to the pages, the loading time required by the website etc.

4. Website security audit

Security issues have been really prevalent in today’s times. You should run periodic site security audit so as to check the safety of the website and also its prevention from the hackers.

Role of the website audit

1. Evaluating the performance of the website

A website audit as discussed earlier aids in checking the performance of the website. The websites that deliver poor experience to the customers is definitely not recommendable. A customer might definitely get frustrated with the websites that take too much time to load and showcase the contents. A customer rarely waits for 2-3 seconds on the website and the studies also show that the websites that are user friendly and is able to deliver high speed and performance eventually succeed. For these issues, a website audit can aid you to check on the various technical and infrastructural issues that the website might be possessing. It can also help you to locate the issues regarding SEO and the navigation perspective of the websites.

2. Enhancing the search engine optimization

Search engine optimization is the most profound aspect to looker after. It helps your website to rank higher in the order of the websites and thus get noticed by the majority of the audiences. A website audit helps you to look after the issues related to the search engine optimization. Some of the issues that you could discover using the SEO are as follows:

• Use of unwanted and wrong keywords

• Unable to create quality content

• Missing the important tags related to the website

• Using too many keywords

• Avoiding negative keywords

• Poor linking

• Posting duplicate content websites

If you are facing issues relate to the SEO, then you need not to worry much. Just focus on the website audit and later try finding ways to fix these issues.