What Are Core Web Vitals?
As the web grows with more websites and content, search engines like Google face a challenge in delivering high-quality results to users. To address this, Google's ranking system evolves to prioritize user experience. The Page Experience update is a prime example, focusing on how users interact with web pages.
According to Google, "Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability." Currently, there are three Core Web Vitals metrics:
Largest Contentful Paint (LCP): This measures loading performance. Ideally, LCP should occur within 2.5 seconds of a page starting to load.
Interaction to Next Paint (INP): This measures interactivity. A good user experience targets an INP below 200 milliseconds.
Cumulative Layout Shift (CLS): This measures visual stability. A CLS score of 0.1 or less indicates a good user experience.
How To Measure Core Web Vitals?
Before we dive into specific tools, let's establish a key distinction:
Lab Data: As Google explains, lab data is collected by loading a webpage in a controlled environment with a predefined set of network conditions and devices. This environment, sometimes called a synthetic environment, ensures consistency in testing. The Google Lighthouse tool provides lab data.
Field Data: In contrast, field data is gathered by monitoring real user visits to a webpage. It measures performance metrics for each individual user's experience, reflecting their actual devices, network conditions, and geographic locations. Tools like PageSpeed Insights, Google Search Console, and Chrome User Experience API (CrUX) provide field data.
Apart from the above mentioned tools Chrome DevTools Performance panel and Web Vitals extension is also helpful to monitor the Core Web Vitals.
FAQs
How does the Digitup Core Web Vitals Checker page fetch the Core Web Vitals metrics data?
Digitup's Core Web Vitals checker page fetches data from the Google CrUX report. The Chrome User Experience Report (CrUX) is the official dataset for web vitals, collected from real browsers. CrUX data helps measure Core Web Vitals, which are also core ranking factors. To deliver a good user experience and a faster-loading website, businesses need to check their Core Web Vitals regularly. Good Core Web Vitals will also help improve search ranking, driving more organic traffic to the website. Learn more about the CrUX Report.
Why is the real-user CrUX data not available for a URL or origin?
In some cases, the CrUX data will not be available for the selected URLs or domains. The Page Speed Insights tooltips highlight the reason for this as “The Chrome User Experience Report does not have sufficient real-world speed data for this page”.
To explain the reason Google has listed certain criteria for the URLs or domains”
URL should be public which means the URL should be indexed
Have a sufficient number of distinct samples that provide a representative, anonymized view of the performance of the URL or origin (Source - Click here)
Based on the observations we can say that it takes time to produce the CRrUX data for the new domains. Similarly, if a website or page has traffic below a certain threshold then also CrUX data will not be available for the page. What is the threshold number for the traffic is not clear from Google.
Digitup’s Free Core Web Vitals Checker page also fetches the data from the CrUX report and displays it in an easy-to-understand format. Monitoring your core web vitals will also help in your SEO planning and drive more organic traffic to the website.
How important it is for eCommerce websites to optimize the core web vitals for their stores?
Google has confirmed that Page Experience Signals are part of its core ranking system. Having good Page Experience Signals (Core Web Vitals, Secure Page, Mobile-friendliness) is essential for businesses to succeed in 2024, especially for e-commerce websites. Google has also published case studies highlighting the results of Core Web Vitals optimization for various businesses. Focusing on e-commerce stores specifically, these studies clearly demonstrate that improving Core Web Vitals metrics leads to several benefits, including:
Higher user engagement rates
Increased revenue
Boosted organic traffic
More pageviews per session
Check the complete details here. (Link - Click Here)
Websites built on e-commerce platforms like Shopify, Magento 2, OpenCart, and PrestaShop require consistent performance analysis. Paying close attention to Core Web Vitals metrics is crucial for staying competitive. Digitup's team of experienced professionals is dedicated to delivering comprehensive website optimization services. We combine Core Web Vitals optimization with Technical SEO, On-Page SEO, and digital marketing – all tailored to current market practices and the most suitable technology for your specific needs. Our future-oriented approach empowers your business to thrive online.
Are Core Web Vitals important?
Google has confirmed that Core Web Vitals are ranking factors. These metrics measure the real-world user experience by focusing on loading performance, interactivity, and visual stability of the page. To stay ahead of the competition and improve search ranking, it's important to optimize your website for Core Web Vitals and monitor it over time to maintain optimal performance. Furthermore, case studies published by Google show a huge positive impact on website performance in terms of user engagement, bounce rate, organic traffic, and other key metrics after optimizing user experience metrics like LCP, INP, and CLS.
Why it is important to monitor the core web vitals (CWV) over time?
Core Web Vitals are useful for understanding how the user experience is on your website and also increase the chances of better ranking in the search results. Based on the recent Google Updates we can say that user experience is one of the most focused areas that can help a business to build a strong organic presence. Core Web Vitals are part of the Page Experience and making changes to the website like publishing new pages or changes in technology configuration can impact the core web vitals of the website.
Continuous monitoring helps understand how website changes are impacting the core web vitals and allows businesses to take appropriate action to fix the factors impacting the user experience metrics. Core Web Vitlas optimization will also help to improve the SEO performance. Test your website’s core web vitals by simply entering the URL in the provided interface above, and receive your CWV assessment status.
How Digitup can help to improve the Core Web Vitals?
Digitup is a technology company driven by the vision and mission to empower businesses in today's competitive and ever-evolving technological landscape. Navigating this modern digital environment requires cutting-edge knowledge and strategic planning to achieve business goals and avoid pitfalls. Digitup has been laser-focused on page performance since the release of Core Web Vitals metrics. We've consistently monitored and implemented adjustments as the metrics have evolved over time. We also recognize the crucial link between Core Web Vitals and search engine ranking. By analyzing this relationship and leveraging experience with our existing clients, we've developed a proven approach to overcoming CWV challenges. Our accumulated knowledge and expertise will equip your website or business to tackle these hurdles effectively. Core Web Vitals optimization is not a one-size-fits-all solution. Different technologies necessitate specific approaches to achieve optimal results. Our team of seasoned professionals can pinpoint the root cause of failing Core Web Vitals assessments. We'll not only help your brand or business overcome optimization challenges but also assist in planning future development activities to prevent similar errors.
Ready To Boost Your Website's Performance?
Schedule a meeting now and unlock your optimized CWV
